Content By Miguel Projects | Case Studies and Short Form Video Campaigns for Local Los Angeles Service Businesses

Projects · 2024 — 2026

Three local brands.
Built around twelve videos each.

Each package follows the same five step process. Different rooms, different audiences, same operator behind the camera.

Case 01

All City Janitorial

Commercial Cleaning Los Angeles, CA

A janitorial operator with great work and no visibility. Shifted the brand from anonymous service truck to recognizable name across the LA cleaning market.

  • Built a content angle around the work itself, on the truck, on the ladder, in the duct
  • Replaced stock service photos with on the ground footage in days
  • Twelve videos cut from two filming sessions
All City Janitorial feed before Before
The feed prior to working together.
All City Janitorial feed after After
The feed after the first twelve videos went live.
Selected clips

Duct cleaning walkthrough

Tailored solutions

Quality check

Case 02

La Taberna Jalisco

Restaurant Los Angeles, CA

A neighborhood restaurant ready to be discovered outside its block. We filmed the food, the room, and the rhythm of a service.

  • Plated dishes shot in the room, no studio setup
  • Vertical edits cut to the natural pace of a busy night
  • Content built for the discovery feeds, not the grid
La Taberna Jalisco feed before Before
The feed prior to working together.
La Taberna Jalisco feed after After
The feed after the first twelve videos went live.
Selected clips

Inside the restaurant

Plates and service

Case 03

lilbeecan

Boxing Coach Los Angeles, CA

An LA boxing coach with talent and no presence online. We turned drills, group classes, and one on one lessons into a feed that pulls clients in.

  • Drills, sparring, and pad work cut for the front page of the feed
  • Coach voice over layered on top of action footage
  • Built a brand around a single coach across two filming days
lilbeecan feed before Before
The feed prior to working together.
lilbeecan feed after After
The feed after the first twelve videos went live.
Selected clips

Group class

Pads and footwork

Lesson clip

Your turn

Add your business to the list.

Same five step process. Two filming days at your location. Twelve videos posted on the schedule that lands.