Local Service Businesses
Cleaners, contractors, gyms, restaurants. The kind of business that fills its book through word of mouth, now fed by video that travels further than the neighborhood.
About · Content By Miguel
Where the idea, the camera,
and the edit live in one set of hands.
Content By Miguel is a one operator video studio out of Los Angeles building short form video for local service businesses across the city and the San Fernando Valley. Strategy on Monday, filming by the end of the week, twelve cuts ready to post shortly after.
01 · The Idea
A local LA business deserves the same feed presence as a brand with a marketing department.
Most short form video on the local feed is either polished beyond recognition or filmed without a plan. Both leave the same gap. The actual business never comes through, so the customer never books.
Content By Miguel started to close that gap. One operator who plans the content, shoots it on site, edits it for the platform, and posts it on the schedule that lands. The whole thing built around the rhythm of a local LA business.
02 · The Process
Five steps, two filming days.
The same process every package runs through. Built so the work stays consistent across restaurants, coaches, and trades.
- 01
Strategy
We sit down and map the business. Who you serve, what you sell, the questions your customers keep asking. I leave with a content angle that fits your voice.
- 02
Concepting
I write the hooks, the shot list, and the rough structure for every video before we step on set. You see the plan before a single frame is shot.
- 03
Filming
Two days, on site at your business. I show up with the camera and the audio, direct the shots, and pull the b roll. You keep working while I work.
- 04
Editing
Twelve cuts paced for short form. Captions, music, color, and rhythm tuned for Reels, TikTok, and Shorts. Quiet, fast, and on brand.
- 05
Posting
I publish on the platforms that actually move the needle for you. Posts go up consistently so the algorithm rewards the work.
03 · Who It Fits
Built for the businesses filling their book through word of mouth.
Restaurants and Hospitality
Plates, prep, the energy of a busy night. The room sells itself once people can see and hear it through a phone screen.
Coaches and Trainers
Boxing, fitness, one on one. The lessons, the drills, the testimonials. Video that turns a coach into a recognizable name.
Field and Trade Services
Janitorial, HVAC, mobile crews. The work nobody else films, packaged so it lands on the right phones at the right moment.
04 · The Numbers
One package. One flat fee.
12 Videos per package
2 Filming days
LA + SFV Service area
05 · Next Step
Book a call.
One call to walk through the business and confirm fit. From there we book two filming days and the first twelve videos are on a deadline within three weeks.
Phone (818) 454 6437 Direct line, no call center. Email contentbyMiguel@gmail.com Reply within the same day.
Service area Greater Los Angeles and the San Fernando Valley On location filming, Monday to Saturday.